Problem:
High street clothing brands are increasingly claiming to be working and producing clothes ethically, however these companies often greenwash their image, with 59% of claims made by popular high-street clothing stores being classed as ‘misleading’ (Changing Markets Foundation, 2021).
This is producing an untrustworthy high-street shopping experience, only 18% of UK shoppers trust the sustainability information provided by brands (Changing Markets Foundation, 2021).
This is producing an untrustworthy high-street shopping experience, only 18% of UK shoppers trust the sustainability information provided by brands (Changing Markets Foundation, 2021).
Solution:
Sal Terrae offers a trustworthy shopping experience that customers can rely on to ensure their purchases are green, by only selling brands in the store that have been meticulously assessed to determine their impacts on the environment, ensuring only sustainable brands make it to the shelves.
Outcome:
The outcome of this project was to produce the stores opening strategy, from building buzz with Store front hoarding design and Instagram advertisements to Email Newsletter design post-purchase after the stores opening…
Primary Logo Design & Slogan
Submark Logo Design
Brand Imagery used in Instagram Ads (all own photographs)
Branding imagery used on Instagram
Hoarding Design to build buzz around store opening
Email Newsletter Design